I am often asked by people what factor I think is most vital for business success. I tend to answer this question in two parts. Firstly, I don't tend to focus on the term success but rather that of significance. I believe that we have an obligation to build something that will live on in the lives of others after we have departed this world and to me that goes way beyond the general definition of success. I believe that what we should be aiming for is significance - the leaving of a legacy.
With that said the second part of the response becomes more clear. In order to achieve significance which means leaving a legacy, a path for others to follow, you must be able to visualise things in the long term (multiple generations). To this end I believe that Vision is the most important factor for business and personal significance.
In order to implement vision in our lives and business we need to know what it is. I have included part of my book "Vision - Seeing the Invisible" to outline exactly what vision is:
So what is Vision ?
It is obviously of paramount importance or the writer of Proverbs would not have penned Proverbs 29:18 which says ‘Where there is no vision the people perish.’ We could just as easily say ‘Where there is no vision your business will perish.’
I would define vision as: ‘A clear mental image of a superlative future, imparted to or captured by an individual and is based upon an accurate understanding of one’s spiritual, emotional and intellectual make-up and a balanced assessment of the prevailing circumstances.’ I would add to this by saying ‘Vision involves passion. It is a deep conviction, a burning desire that does not diminish in time. It does not fade. It can and should outlast the visionary.’
In order to lay down the proper foundation and to ensure that there is no confusion we need to understand that there are four types of vision.
1.1 EYESIGHT
Now obviously this is not what we are talking about and while eyesight is a wonderful gift you do not require eyesight to have vision. In fact it was the deaf, mute and blind Helen Keller who said ‘There is one thing worse than blindness and that is to have eyesight but no vision.’ We place so much importance on ‘seeing is believing’ that we fail to recognise that many of today’s successful people work on the premise that, ‘before you can see it, you have to believe it.’
In Scripture, the writer of Romans even spoke about ‘calling those things that are not, as though they were…’ Physical eyes are great but lets not forget that they are not a substitute for the ‘mind’s eye.’
1.2 HINDSIGHT
This is the second type of vision and although it may help us avoid the mistakes of the past most people who dwell in the past get stuck there. The past can be very useful as a point of reference but let’s not turn it into a place of residence.
It’s a bit like driving a car. The rear view mirror is a great tool for allowing us to glance at what is behind, to see where we’ve been and to help us decide on our next move, but we still need to keep our eyes firmly fixed on what lies in front of us. If you tried to drive a car by only looking into the rear view mirror it is only a matter of time before you will have a major accident. The same can be said in relation to your business. If you spend all your time in the past, whether reflecting on victories or defeats, you will certainly miss the opportunities that lie before you in the here and now.
Don’t yearn after the ‘glory days’ or ‘the good old days’. Yesterday is gone never to be repeated or recaptured. It reminds me very much of a man I used to work with a number of years ago when I was in the mining industry. I had implemented a weekly co-ordinators meeting to discuss current issues and to set down strategies and goals for the week ahead. Without fail Bill (not his real name) would narrow in on an issue (generally a minor one) and proceed to dissect it in reference to his experience of how things were 20 years ago. The catch-cry “twenty years ago we used to …’ became such a regular occurrence that it was often raised in jest at the beginning of the meeting before Bill had the opportunity to open his mouth. It was amazing that for the five years I worked with Bill (after which he retired) I must have heard that exact phrase hundreds of times. I don’t know what happened in Bill’s life 20 years ago but it obviously left a lasting impression. The point is, I am not discounting the importance of experience for it is a great teacher, but there is little to be gained from continually residing in the past. How interesting it is to note that during those five years Bill rarely completed a project and was never able to come up with solutions to problems that didn’t match any of his past experiences. Although we often joked about it, it was sad to see that so much had gone unrealised in Bill’s life because he never caught up with the here and now. As the German philosopher Kierkegaard once said ‘Life is often understood backwards but must be lived forward.’
Living in the past will not allow you to make anything of the future. It is like the man who worked for a company in the same position for 15 years just biding his time for promotion to the next senior position. However, when the position did become available it was awarded not to this man but to a much younger employee with only a few years experience in the company. The man was outraged and went to see the General Manager stating that the position was rightfully his. ‘Don’t you realize that I have 15 years experience with this company?’, he said. The General Manager interjected, saying ‘Well, you see, that’s where you are wrong. You only have 1 years experience, you’ve just repeated it 14 times.’
Remember, today is here right now and it’s possibilities are limited only by how much you are willing to put into it. The writer of Philippians was so right when he said ‘Forgetting what is behind and straining toward what is ahead. I press on toward the goal to win the prize…’ Use hindsight wisely and sparingly and it will serve you well. Dwell on it and it will hold you back from reaching your true potential.
1.3 INSIGHT
The third type of vision, insight, is a vitally important characteristic. Insight is the power to see into a particular situation and get to the root cause of things. It is a rare quality but one that is of paramount importance to being a man or woman of vision.
Insight has much to do with the prompting of the still small voice within us. Some call it intuition but I like to see it as a combination of knowledge, understanding and wisdom working sensitively under the guidance of a higher voice speaking to our inner being.
I specifically mentioned knowledge, understanding and wisdom because to me they are distinctly different but equally important in gaining insight.
Knowledge is borne out of study and research and very much reflects mental ability or at least mental discipline. Knowledge is a wonderful thing and we should endeavour to increase ours daily. However, in itself it is not enough. The one who sits at the entrance to the cave and offers information without revelation is not a ‘wise man’ just a knowledgeable one. I worked on a large project at a chemical plant with a man who had acquired almost 30 years of experience at that plant. The project involved the installation and commissioning of some new and innovative equipment. The installation went without a hitch but there were major problems in the commissioning phase. After many failed start-up attempts I looked to this man for some enlightenment. His answer surprised me. He said ‘I don’t know what to do, I’ve never worked with this type of equipment before. I know what I know and I don’t know what I don’t know.’ What a profound statement. Here was a man with much knowledge but insufficient understanding. He wasn’t able to apply his knowledge to something outside of his frame of reference.
Understanding is what I like to call the ‘how’ of knowledge. A person of understanding can apply and extend the knowledge they have acquired to provide solutions to non-traditional, non-uniform or non-conforming situations. Understanding extends beyond the text-book but utilises the principles contained within it.
The third characteristic is wisdom and it should be desired more than any other characteristic. It is the most important because it tells us when to apply our knowledge and understanding. Wisdom recognises that there is a time for everything. A time to laugh and a time to cry. A time to sow and a time to reap. A time to stay and a time to go. A time to speak and a time to refrain from speaking. It is very much about execution. How many times have we seen men of understanding undermine a cause, destroy a reputation or lose a major deal because they didn’t have the wisdom to know when to keep silent? One of my life’s constant pursuits is the gaining of more wisdom. For in it’s acquisition there is great advantage. There are many men of knowledge, lesser men of understanding but few men of wisdom. Gain wisdom and you will have little competition. King Solomon, widely acknowledged as a man of unparalleled wisdom esteemed it greatly, wrote of it often and reminded us of its importance no better than in Proverbs 4:7 where he said ‘Wisdom is supreme; therefore get wisdom.’
1.4 FORESIGHT
Foresight is the other vital part of vision. It is the ability to see into the future as one who is creating what they see in their mind. Foresight is about destination and determination. As mentioned previously Romans 4:17 speaks of ‘…calling those things that are not as though they were.’
A number of years ago I had the opportunity to take up a sales position (due to a company re-shuffle) having previously fulfilled roles that were primarily technical in nature. It was a significant risk and took me out of my comfort zone but I realised that the experience would be very beneficial. The sales role had remained unchanged for most of the company’s 50 years and appeared to offer some scope for improvement. I introduced a new way of looking at the sales function and started to implement some changes. Bad move! (or so I was told). Not only was I met with massive resistance but I was told, ‘who do you think you are? You might be the sales manager but we don’t expect you to change anything and certainly not so radically!’ Be warned all you visionaries, you are likely to hear this quite often. Not to be deterred, I put forward my reasons for making the changes and indicated that they would enable the sales budget to be well exceeded. I was given the go ahead on the understanding that should I not succeed I could look for work elsewhere. The first few months were not good, only 50% of budget but I pressed on firm in the faith that the improvements would eventuate. By mid year I was up to 75% of budget, by the third quarter it was 95% and by the end of my first year we hit 115% of budget ($1.3 million improvement). I was elated. It was the largest sales year in the company’s fifty year history. My sales techniques were different but they worked. I was able to see things that had not yet come into being. In the month following this sales result I was looking forward to my performance review with the General Manager. Surely he would recognise this achievement. As it happened I was given an unsatisfactory performance review and was told that, ‘You do not fit this company’s mindset. You are considered by the senior management team to be too helicopter-view (visionary) in your approach.’ What a wonderful endorsement!
I use this example to remind you that foresight will give you the ability to see things that have not as yet come into being. Yes, you will off-side some people, maybe even lose friends. You will upset people because they will be unable to see what you see, nor will they have the ability to understand it when you share it with them. However, don’t be deterred. Stick to your game plan. Work at it and don’t allow others to distract you from your purpose. You are the one who can see the end result. Remember, foresight is about determination and destination
Never forget, it is insight and foresight working together that is the key to tapping into the power of vision.
KEY POINTS: THE 4 TYPES OF VISION
1. You don’t require eyesight to be a visionary person.
2. The past should be used as a place of reference and not a place of residence.
3. Insight will allow you to get to the root cause of issues.
4. Make every effort to increase your knowledge and understanding.
5. Above all else – get wisdom!